In Sight Sign Company has been part of the sign and vehicle wrapping industry for years. It’s no surprise our businesses have crossed paths and a solid working relationship was formed on the basis of one local business helping the other. We had the opportunity to talk with company owner Chris Zwirn about the sign industry.
Why did you choose Chicago as a home for the company?
Chris: I was born and raised in Chicago. I love this city and would not leave it…short of moving to a small tropical island.
Part of the relationship you have with Flyhouse is an old-school business mentality of bartering services, explain why this works.
Chris: I always try to help others out where we can. Whether it’s discounts for smaller startups or lending a hand here and there, it seems to come back full circle. I’m not sure I would call it bartering rather than helping a friend where we can.
“…or lending a hand here and there, it seems to come back full circle.”
Being in the business you are in, it’s easily understood you have received some interesting requests. Is there any that stand out?
Chris: We have wrapped everything from toilet seats to shuttle buses. We wrapped the beer silo for Cobra Lounge and Flyhouse helped tremendously by providing a lift for us to use. It allowed my guys to go up 30-40 ft. It was a fun one that went off flawlessly considering the difficulty level of the install.
What has changed for a sign company likes yours over the last decade?
Chris: I started with a 24” vinyl cutter. Now we have two 64” latex printers, a 64” eco-solvent printer/cutter, and a 104” wide format banner printer. The sign business went from sign painter to vinyl cutter, and now we are at the wide format printing stage. Oddly enough, sign painting is having a nice resurgence for the few guys that stuck it out and survived the technology revolution.
What is the best success story from a business that used your services?
Chris: Hands down, New City Moving. Brian [owner] originally came to us with three trucks to wrap. As of last week, we wrapped truck number 65 for him; not counting his vans, pickups, and smart cars. He’s about to have a grand opening for a new hub and is opening a warehouse for storage in Northbrook. He’s always had high praises for the wraps because he tracks where his leads come from and overwhelming it comes from people seeing their trucks on the street.
You post almost daily on Instagram. What type of posts do you find get the most attention?
Chris: Wrapped Corvettes and my cats
Chris Zwirn (Owner) – In Sight Sign Company
In Sight Sign Company specializes in creative, high-quality and affordable business signage solutions for customers of all types and in all industries. We dedicate ourselves to a responsive customer-first approach in all of our services, and guarantee that we will exceed your expectations every single time with the signs that we produce for you. In Sight Sign Company is your source for vinyl signs, banners and car wraps in Chicago.